A New Zealand Automotive Workshop Assignment Example | Topics and Well Written Essays - 4000 words

A New Zealand Automotive Workshop - Assignment Example This paper will discuss the eight core areas and will give examples of the areas in terms of how they operate in reality. Introduction There is a wide variety of approaches to having an automotive shop in New Zealand. There are independently owned shops, franchise owned shops, and franchise shops that are independently owned and shops tied into automotive dealerships. There are also those who perform automotive repair on the side out of a person’s home. There are many options for those looking to enter into the automotive repair industry and looking for an automotive shop in which to get their repairs completed. Some examples of franchise automotive repair shops in New Zealand are Midas and Sears Automotive. While independently owned shops include Bell Automotive and Automotive Solutions. Franchise shops are those that can be found in multiple locations and often in multiple countries. They tend to have the same policies from location to location and operate in the same manner . Independently owned businesses tend to only have one or maybe two locations and are usually unique to the town or city in which they are located. The policies vary greatly from shop to shop and the services and procedures followed by each shop will differ. It is important for the consumer to find out the policies of each shop they are considering prior to selecting a shop to perform their repairs. Examples of policies that automotive workshops will develop that could vary from shop to shop are the time limit that a consumer has to bring their vehicle back if they are not satisfied with the repair work, the procedures for dropping off or picking up a vehicle and the refund policy. Automotive business owners will want to have these policies clear in both writing and practice and consumers should ensure that they are aware of the policies prior to determining who will perform their repairs. There are also specific options available in terms of the type of automotive repair business. A person can choose to open a shop specializing in a specific type of car, such as only working on Volkswagens, or foreign cars. Someone can also choose to only perform specific work such as brakes, repairing body damage or transmissions. There are also those that specialize in aftermarket products such as accessories for four wheel drives, tires or paint. Again, consumers must determine where they would prefer to get their repairs done based on their personal needs and beliefs about auto repair. Whatever a person may choose in terms of operating their automotive business, there are eight core areas that must be considered and well planned prior to taking on the start of an automotive repair shop and continuing on throughout the life of the business. These areas are banking/finance, accounting, insurance, advertisement, out sourcing, supplying, buildings and council regulations. Core Areas Bank and Finance Anyone operating a business of any kind must have a plan for their financing. An automotive workshop requires tools and specialized equipment so having the business finances in order is especially important. Equipment for the automotive repair business can be quite costly, so banking and financing is an important area to have in order. There are many options for financing including credit unions,

Constitutional Law and Offender Treatment Analysis Essay

Constitutional Law and Offender Treatment Analysis - Essay Example Therefore, the justice system has been given power in line with the enacted laws to ensure that the powers granted are implemented by all sectors in compliance with the statutes. This paper therefore aims to identify and examine the statutory authority and responsibilities of justice system officials, security personnel, and private citizens regarding investigation, detention and the arrest of suspected offenders. It will particularly make an evaluation on the psychological and physical treatment of suspected offenders and associated laws by all concerned parties including the police, private security personnel, and the wider society. The paper will also examine the various laws in relation to the use of force by public police and private security.  Finally, it will examine the manner in which established laws affect public safety and individual rights associated with probation, parole, and correctional organizations. Constitutional Rights The U.S. Constitution's Fourth, Fifth and Sixth Amendments, through the due process clause in the Fourteenth Amendment, provide the rights relating to criminal laws that all citizens have. The Fourth Amendment forbids unrealistic and unwarranted searches and arrests of citizens and their property. The Sixth Amendment provides for rights and freedoms for criminal suspects. The amendments provide for a speedy and extensive investigation by the judge followed by a fair hearing in court. The constitution also has provisions that protect the suspect from harassment, intimidation and torture by the police, justice system and the wider society (Legal Rights Hand Book, 2005) Rights of Citizens The Constitution guarantees citizens the right to life, freedom of movement, speech, association etc. as long as the rights bestowed do not result in the violation of the rights of another individual or the State. If a citizen of a particular country feels that his or her rights have been violated he or she has the right to inform the police for intervention. However, in the event that the life of an individual is in danger hence cannot wait for police intervention that individual has the right to act in self-defense. For instance in South Africa in accordance with the Criminal Procedure Act(sec 42) an individual who is not a security personnel has the right to arrest an individual suspected of committing crime without a guarantee under special circumstances (Vuuren, 2000). The Justice System is the branch of government that is responsible for the execution and enforcement of laws that are enacted by legislature. The security personnel that include the public police and private security personnel have the duty of ensuring that the citizens follow the law and therefore help in maintaining law and order. When citizens fail to obey and respect the laws in place the police are entitled to act within the law and ensure those responsible for committing crimes are brought to justice by carrying out speedy and appropriate inves tigations and arresting the culprits. After the police have carried out extensive investigations, the justice system has the authority of using the evidence presented to sentence the offenders in accordance with the law. Once the offenders have been sentenced, it is the duty of the correctional centers such as prisons, parole and probation centers to ensure that the offenders serve their sentence and reform

A Robust Cost Leadership Strategy Marketing Essay

A Robust Cost Leadership Strategy Marketing Essay As the business environment become even more dynamic, a robust cost leadership strategy within the framework of corporate strategy is vital in order to ensure the success of the organization. It should provide the direction that the whole organization can pursue to secure the companys future survival and success. There are types of generic strategies that companies must possess to achieve competitive advantage. The first generic strategy is cost leadership strategy and the others are differentiation and focus strategies. Competitive advantage can be defined as anything which gives one organization an edge over its rival in the products it sell or the services it offers. In general, cost leadership is about being the lowest cost producer in the industry. For an organization to gain competitive advantage, it must achieve overall cost leadership in an industry it is competing in. For companies competing in a price-sensitive market, cost leadership is the strategic imperative of the entire organization. It is vitally important for these companies to have a thorough comprehension of their costs and cost drivers in order to pursue a cost leadership strategy. They also need to fully understand their targeted customer groups definition of quality, usually denoted in terms of design specifications, contractual requirements, delivery and services at the lowest possible cost. Of particular importance will be for the company to attain a cost level that is low relative to its competitors. Cost Leadership Strategy This strategy according to Porter, involves the firm winning market share by strategizing to cost-conscious or price-sensitive customers. This is achieved by having the lowest prices in the target market segment, or at least the lowest price to value ratio (price compared to what customers receive). To succeed at offering the lowest price while still achieving profitability and a high return on investment, the firm must be able to operate at a lower cost than its rivals. There are three main ways to achieve this. The first approach or way is achieving a high asset turnover. In manufacturing, it will involve production of high volumes of output. These approaches mean fixed costs are spread over a larger number of units of the product or service, resulting in a lower unit cost, for an example the firm hopes to take advantage of economies of scale and experience curve effects. For industrial firms, mass production becomes both a strategy and an end in itself. Higher levels of output both require and result in high market share, and create an entry barrier to potential competitors, who may be unable to achieve the scale necessary to match the firm low costs and prices. The second way is achieving low direct and indirect operating costs. This is achieved by offering high volumes of standardized products, offering basic no-frills products and limiting customization and personalization of service. Production costs are kept low by using fewer components, using standard components, and limiting the number of models produced to ensure larger production runs. Overheads are kept low by paying low wages, locating premises in low rent areas, establishing a cost-conscious culture, etc. Maintaining this strategy requires a continuous search for cost reductions in all aspects of the business. This will include outsourcing, controlling production costs, increasing asset capacity utilization, and minimizing other costs including distribution, RD and advertising. The associated distribution strategy is to obtain the most extensive distribution possible. Promotional strategy often involves trying to make a virtue out of low cost product features. The third dimension is control over the supply/procurement chain to ensure low costs. This could be achieved by bulk buying to enjoy quantity discounts, squeezing suppliers on price, instituting competitive bidding for contracts, working with vendors to keep inventories low using methods such as Just-in-Time purchasing or Vendor-Managed Inventory. Wal-Mart is famous for squeezing its suppliers to ensure low prices for its goods. Dell Computer initially achieved market share by keeping inventories low and only building computers to order. Other procurement advantages could come from preferential access to raw materials, or backward integration. Some writers claim that cost leadership strategies are only viable for large firms with the opportunity to enjoy economies of scale and large production volumes. However, this takes a limited industrial view of strategy. Small businesses can also be cost leaders if they enjoy any advantages conducive to low costs. For example, a local restaurant in a low rent location can attract price-sensitive customers if it offers a limited menu, rapid table turnover and employs staff on minimum wage. Innovation of products or processes may also enable a startup or small company to offer a cheaper product or service where incumbents costs and prices have become too high. The Starbucks Company Starbucks used mostly a differentiation strategy; however it had also used a cost leadership strategy. Its differentiation strategy was exemplified by their stores providing an experience, offering interesting coffee-related drinks in a theatrical kind of atmosphere, their unique Coffee blending and roasting process which enabled them to create an extensive product variety, their employees received great deal of training to become very knowledgeable about coffee in order to provide an exceptional service to increasingly coffee-educated consumers, and their ability to find the perfect location for their stores enabled them to maximize market share in a given area of a city and build their regional reputation which then increased their image to a national level of high prestige and status. For all these reasons, consumers were willing to pay a premium. Their cost leadership strategy was exemplified by their supply chain operations where they received the best transportation rates, and were able to achieve economies of scale by eliminating redundancy and maximize efficiency. Starbucks was also a cost leader due to its good relationship with coffee exporters who were very anxious to become Starbucks suppliers; a fact that enabled the company to get better prices and reduce bean-sourcing costs. The activities that created superior value for Starbucks retail coffee-house business were: Procurement purchased more high quality coffee than anyone else in the world. Technological Development a lot of research was put into the roasting and blending process to create unique tastes. Human Resource Management extensive training and educating of employees (baristas) and turning them into part of the organizational culture. Outbound Logistics finding good Real estate to maximize market share in certain area and provide the coffee in key places to consumers. The Nestle Company Nestlà © with headquarters in Vevey, Switzerland was founded in 1866 by Henri Nestlà © and is today the worlds biggest food and beverage company. They employ around 250,000 people and have factories or operations in almost every country in the world. The Companys strategies are guided by several fundamental principles. Nestlà ©s existing products grow through innovation and renovation while maintaining a balance in geographic activities and product lines. Long-term potential is never sacrificed for short-term performance. The Companys priority is to bring the best and most relevant products to people, wherever they are, whatever their needs, throughout their lives. Nestlà © Company has aimed to build a business based on sound human values and principles. Nestlà © believes in making a long-term commitment to the health and wellbeing of people in every country in the scope of their operations. At Nestlà © Significant differentiation from traditional retail and less price transpar ency is followed. They follow this differentiation strategy to reduce the risk of complexity of supply chain and lower attractiveness for discounters. Pepsi Co merged with the Quaker Oats Company, creating the worlds fifth-largest food and beverage company, with 15 brands each generating more than $1 billion in annual retail sales. Pepsi Co follows the differentiation strategy. Their ability to innovate is their competitive advantage. They look for opportunities to capitalize on the value of their brands by creating new products and varieties. By innovating to meet consumer needs and preferences, they fill consumption gaps and contribute to create both healthier and indulgent choices for consumers, and bringing more enjoyment to their lives. As you can see, Nestle also uses the differentiation strategy for cost leadership strategy just like the Coca cola Company. This shows that the customers are asking for a change. They want revolution in the products. That is what these two companies are doing to keep alive and top in what they do. Conclusion As conclusion, I would like to say that cost leadership strategy is used by organizations to lower the cost used for business and enhance the productivity and profit. This is a very good strategy to be used in a business.

Drowsy Driving: A Health Promotion Teaching Tool Proposal Essay

Drowsy Driving: A Health Promotion Teaching Tool Proposal This paper is a proposal for a health promotion teaching tool to raise awareness of the dangers of drowsy driving and to provide some tips and hints to help people reduce their risk and increase their safety while driving. The target audience is primarily the status post motor vehicle accident patient recovering as an inpatient on the medical/surgical unit of New London Hospital. However, there may be a useful spill-over effect and this tool could also be used by families and visitors to the Medical Surgical unit. The tool would be available on the medical/surgical unit of the hospital in the form of a tri-fold color pamphlet, placed in a hallway between the patient rooms and the rehabilitation gym. The expected outcome is that after picking up and reading the tool, patients would be more aware of the risks and hazards of drowsy driving and make choices to reduce their risk and increase their personal safety when driving. DROWSY DRIVING In the past several decades, our society has grown from a ‘one for the road’ attitude to a zero tolerance approach to driving while intoxicated. A quick look at the evening news shows us that many different states considering measures to prevent texting while driving, and ‘distracted driving’ is now a phase in common use. We understand the dangers of driving under the influence, texting while driving and distracted driving; however, drowsy driving continues to be a problem on our roads. Needs assessment Between 1998 and 2008, 16.5% of fatal car accidents in the US involved a drowsy driver, and 13% of non-fatal accidents where at least one person was admitted to the hospital involved a drowsy d... ... the American Medical Association .1998; 279(23):1908-1913. doi:10.1001/jama.279.23.1908. Microsoft. (2014) Test Your Documents Readability. Retrieved from http://office.microsoft.com/en-us/word-help/test-your-document-s-readability-HP010148506.aspx#BM2 National Highway Safety and Traffic Administration (n.d.) Drowsy Driving and Automobile Crashes. Retrieved from: http://www.nhtsa.gov/people/injury/drowsy_driving1/drowsy.html Tefft, B., (2012). Prevalence of Motor Vehicle Crashes Involving Drowsy Drivers, United States, 1999-2008. Accident Analysis and Prevention. 45(2012) 180-186. http://dx.doi.org.ezproxy.snhu.edu/10.1016/j.aap.2011.05.028 U.S. Department of Health and Human Services. (2013). Healthy People 2020 Initiatives: Injury and violence prevention. Retrieved from: http://www.healthypeople.gov/2020/topicsobjectives2020/objectiveslist.aspx?topicId=24

Changing Market Environment Essay

Changes in the Marketing Environment and its Implications The word â€Å"Marketing† refers to an activity that is strategically concerned with the management of relationship among an organization and environment. Environment could be described as an internal and external condition to an organization. Internal Environment consists of situational factors that are present within the organizational boundaries whereas external environment consists of any factors or conditions that are not under the control of an organization. Internal Environment creates strengths or weaknesses for a firm, however external environment may create opportunities or threats. Over the past some years, a significant change in external environment has been happened. In response to the change in external environment, companies have to change themselves and plan accordingly. Successful companies do not treat environment as a constraint, rather they view it as an opportunity. Some time the change in the environment becomes a competitive advantage for a firm who exploits the change at a right time. Changes in the Marketing Environment: Since a last decade or two, significant changes in the marketing environment have been observed in the marketplace. These significant changes could be categorized as, supply versus demand environment, rising expectations, innovation in technologies, globalization, increasing focus on service, fashionisation of markets, erosion of brands, micro markets, commoditization and other constraints. Previously, many companies do not bother to even think about customer needs and wants. They only concentrated on their production and specialization side. However, over time marketing managers realized the fact that understanding customer needs, behaviors and wants are crucial for customer satisfaction which ensures the continuity of an organization in the market. Now every other business is trying to achieve customer satisfaction, meet customer expectations and increase their customer average life. These things have forced the companies now to focus on demand side rather than supply side. Innovation in products and technologies is another source of change in the marketing environment. As pointed out earlier, that companies are now more focused on customer needs and wants. This thing has induced companies to bring innovation in their product features and processes. Competition has increased disastrously, which is forcing the firms to squeeze their profit margins and bring more efficiency in their production and processes. In order to accomplish this, companies demands more efficient technologies. This is something that every company in a particular industry has to follow. In order to remain competitive, all the companies have to adapt the new technology. Adapting the new technology or process means quitting the older ones, this brings change into the environment. In today’s world, the concept of Globalization is becoming more and more common. Globalization is progressing at a very fast speed. In fact, now many countries are supporting the phenomenon of free trade which is uplifting the globalization. Another factor that underlies the globalization trend is the dramatic developments in information processing and transportation technologies. Now many firms have global presence which pushes them to think about marketing and environment in a global context. In this regard, an organization has not only to take care about domestic market environment, in fact international market environment as well. Companies are now shifting their focus more on service side which cannot be standardized. Uniqueness and complexity of a service determines the extent of relationship between a business and the customer. Service is more customized than product. This customized nature of service is one of the sources of changing marketing environment. Customers’ trends are changing rapidly. As a result their purchase intentions are also changing. Behaviors of customers have significantly changed from the past. In 1970’s – 1990’s customers do not want to experience new things; rather they like to use same products and services. They were more rigid. However, today consumers want change, they want to experience new things, and much more flexible. These are some of the reasons of fashionisatin and erosion of brands. All these things are demanding more change in the marketing environment. Earlier, all businesses produce goods and then market them broadly to the general public without considering the needs of specific consumers in the market. However, in the current situation companies are adopting more targeted approach. In this regard, they advertise and market their product primarily to their target market. Companies now are increasing their reliance on niche marketing and specialization which is also refers to micro market. This phenomenon of micro market is creating change in the marketing environment and possessing challenge to the marketer. Change in the marketing environment also comes from the product life cycle. As product moves from one stage to another, a change occurs. In the earlier and middle stages of the product, companies try to differentiate their products which help them to charge premiums from the customers. However, in the later stages of the product, commoditization happens. Commoditization is a concept which reduces the differentiation. Reduction in the differentiation would results in the shrinkage of profit margins. Generally, companies do not want to commoditize and strives to prolong the middle stage of the product. The main point here is this that market environment would change with the change in the life cycle stage of product. Usually, commoditization also poses challenge to the marketer. Expectations of consumers are increasing from the companies. In the past, consumers did not expect much from the companies but now their expectations have increased with the increase in production technologies and competition. They expect more in terms of product quality and service. In order to meet the changing expectation and increasing demands of the consumers, companies need to change in their culture also. Therefore, rising expectations of consumers are also posing a change in the marketing environment. Apart from the above stated factors, companies also have to face number of other constraints as well which would create a change in the environment. These constraints could be related to economic, political or cultural constraints. Not always, but sometimes these constraints could bring a disastrous change in the marketing environment. Therefore, organizations have to be keep ready all the time to deal with any of the constraints. Changing Marketing Strategies: In this changing environment, companies have to be prepared for changing in their marketing strategies.

Organization and Induction Essay

Introduction In this assignment we will analyse the importance of induction in making a good impression about the company on the employee. We will enumerate the various steps in induction at workplace and finally conclude our study. The process of induction is the basic requirement for an employee to learn the organizational culture and familiarize with the organization. The process of induction is important to bring new employees into an organisation. This process of induction helps the employee understand his rights within the organization and the expected terms of an employee in the working environment. The company’s impression is improved on an employee if the organization covers all the medical and legal requirements of the employee along with the his or her safety. An induction program primarily focuses on the enabling an employee to fit correctly within the organisation’s duties and responsibilities. He is made aware of his roles and what the company expects. A useful induction programme will be able to improve the productivity of the employees and in turn try and reduce the turnover of the employees within a short time. Induction has also shown to improve the process of socialization, confidence and commitment of an employee towards the organization. Induction at workplace The process in a workplace primarily targets at improving friendliness and increasing a feeling of acceptance. Introduce the organizational culture by explaining â€Å"how things really work around here† and the importance that is attached to issues such as punctuality, dress codes, work hours and codes of behaviour. Outline the organizational Vision and Mission: new appointees need to have a sense of the big picture in relation to the organization’s current focus and future directions and have some insight to the organizational achievements. Clarify job role and responsibilities by discussing the expectations of parties, explaining reporting relationships, delegations, levels of authority and decision making, and outlining how good performance will be assessed, measured and rewarded. Familiarize employees with conditions of employment, facilities and amenities, policies and procedures (such as OHS), whilst avoiding information overload by prioritising what needs to be done  and providing information in a staged approach. New employees are expected to remember a lot of new faces, names and facts about their new job, and to prevent an information overload, it’s important to use different mediums to communicate the information, including face to face exchanges, on-line tools, videos, self-directed work exercises and formal and informal meetings and seminars. Obtain feedback on the effectiveness of the induction process by encouraging feedback from inductees throughout the induction process, supporting continuous review and improvement to existing induction policies and procedures and ensuring that the objectives of the induction are met. Conclusion As our workforce grows and becomes more diversified, the quality and consistency of key messages at induction will become even more crucial; this is the key opportunity to engage new employees and contractors and demonstrate and reinforce desired culture and safe behaviors. Is a just in time, just enough approach to induction easier said than done? Maybe, but our experiences have shown that it can be achieved by completing a thorough Induction Needs Analysis; using skilled Instructional Designers to create the program and its resources, and finally ensure active site / organisational involvement in managing the quality of delivery and program content.

Phrasal Verb Overview and Resources

Phrasal Verb Overview and Resources Phrasal verbs are verbs that are made up of two or more words. For example: Turn onLook forward to turn on - He turned on the TV.look forward to - I look forward to meeting you. Why are Phrasal Verbs Important? If you are unfamiliar with phrasal verbs, this guide to what are phrasal verbs explains everything. Phrasal verbs are used in everyday English by native English speakers to express a wide range of ideas. Unfortunately, phrasal verbs are often ignored because students focus on only the verb. Its important to take notice of the attached prepositions to phrasal verbs when learning new vocabulary. Phrasal verbs can be literal or figurative in meaning. For example, the phrasal verb get into can mean enter - He got in the car - or figuratively accept - He got into Harvard. Phrase verbs are made up of a verb, plus one or more particles. make up - I made up the story.get over - She got over her illness.put in - I put in three hours on the project. In two-word phrasal verbs, the particle is a preposition. In three or more word phrasal verbs the last particle is generally a preposition. look forward to - She looks forward to going on vacation.get ready for - Im getting ready for a competition.get on with - Lets get on with this job. There are four types of phrasal verbs. Phrasal verbs can be separable or inseparable and they can take an object or not. Phrasal Verb Reference Materials There are so many phrasal verbs. The Cambridge Phrasal Verb dictionary is 432 pages long! Luckily, not all of these phrasal verbs need to be committed to memory. Phrasal verbs with to get are some of the most common phrasal verbs. There are also certain common prepositions used to build phrasal verbs: Departures and arrivals with off and onIncreasing and decreasing with up and down Learning Phrasal Verbs in Context Phrasal verbs can also be learned in context by relating synonyms to the new phrasal verbs you learn. Here is a series of exercises that provides listening examples from which you match the phrasal verb to its definition or synonym. Build your phrasal verb vocabulary - 2 Phrasal Verb Quizzes Learning phrasal verbs also takes a lot of repetition. Quizzes provide some of the best practice. These quizzes provide feedback on phrasal verbs: Phrasal Verbs with BringPhrasal Verbs with LookPhrasal Verbs with PutPhrasal Verbs with TakePhrasal Verbs with TurnMixed Phrasal Verbs

International market segmentation (economics, national culture and time) Essay Example

International market segmentation (economics, national culture and time) Essay Example International market segmentation (economics, national culture and time) Essay International market segmentation (economics, national culture and time) Essay International market cleavage Economicss, national civilization and clip European Journal of marketing vol. 48 No.7/8, 2014 pp. 1209-1293 In this essay I propose to critically measure the above research paper: â€Å"International market cleavage ( economic sciences, national civilization and clip ) † published late in the European Journal of Marketing. The paper aims to look into the influence, economic and cultural factors have individually and in combination over international state cleavage and besides seek to uncover the stableness of these factors and state sections over clip. Cleavage can be described as the scheme of spliting market in homogeneous group ( Goyat, 2011 ) . The growing of planetary competition has established international cleavage as a cardinal issue in developing, positioning and merchandising merchandises throughout the universe ( Ter Hofstede et al. , 1999 ) quoted by ( Budeva and Mullen, 2014 ) . International cleavage has therefore become a cardinal extension of the traditional selling construct, as deficiency of acquaintance with diverse foreign environments tends to take to generalisation of demand status in abroad market. This can organize national stereotypes. Thus a policy of cleavage will assist relieve jobs originating from such misconceptions, as it acknowledges the magnitude and relevancy of differences and similarities between foreign states. However ( Budeva and Mullen, 2014 ) suggests that if a company can accomplish competitory advantage as a consequence of planetary standardisation, a â€Å"standardization oriented approach† is in order. International cleavage besides provides a figure of advantages from the organisation point of position, one of it being that organisations find it easier to come in states in the same bunch in which they have been successful ( Budeva and Mullen, 2014 ) Therefore if one accepts this premiss, the inquiry is non whether to section the international market but when to section and how to section ( what footing for cleavage should be considered ) ( Wind and Douglas, 1972 ) . In the evaluated research paper a longitudinal analysis ( 1990-1999 ) is undertaken and as a consequence, supply an penetration into whether economic A ; cultural features change overtime. The influences of economic and cultural factors are examined individually, and so combined. The survey includes economic and cultural variables for 30 states measured at two periods ( 1990-1999 ) . The research is designed to capture the effects of state specific variables on section rank and alterations overtime to measure our hypotheses. Hypothesiss of the research are mentioned in the undermentioned paragraphs. The writer argues, when companies enter new markets research on economic development entirely can non adequately predict firm’s opportunities of success in these markets. The viability of this statement can be supported by the fact that economic development of a state is merely an index of its populations purchasing capacity and what should be the monetary value scope of the merchandises marketed in that specific state nevertheless the consumer penchants and rational/motivation behind consumer’s merchandise choice is ignored. Neither do consequences of research undertaken with lone economic development as a base can assist organisations plan or choose selling schemes for their merchandise in that market. As a consequence the success of the house can non be predicted accurately. Therefore, it is of import that alternatively of state cleavage based wholly on economic informations or wholly on cultural informations, we combine the two in general cleavage model. Therefore t he first two hypotheses are: H1 Country sections formed from purely economic variables will be different than state sections formed with purely cultural variables. H2 Country sections formed from economic and cultural variables will ensue in different sections than those formed from either economic or cultural variables entirely. The consequence of this research indicates that both hypotheses H1 and H2 are found to be true. Hypotheses1 can be confirmed as when economic factor entirely is taken into consideration USA has a different section and does non portion this section with any other state nevertheless, when civilization is made the base of cleavage USA. Is clustered with other states such as Canada, Austria, Ireland and Italy. The bunch alterations for many states included in the survey, while switching the footing of cleavage from economic factors to civilization. H2 is besides found to be true and can be confirmed by the fact that while states were evaluated individually on economic growing and civilization a 4 four section solution appeared to be most appropriate for the same set of states whereas when evaluated in combination a six bunch solution seems to be most appropriate. Besides the construction of the sections is different from solutions based merely on economic or cultural variables. Another statement made by the writer is that states differ in economic development but they are non inactive. Example of China is given to back up this statement. This statement in my point of view is really strong as explained by the writer by giving china’s illustration, that states may see rapid alterations in economic indexs such as GDP ( it jumped from 3 % in 1990 to 9 % in the undermentioned twelvemonth and once more jumped to 14 % in 1992. This statement can be verified non merely by looking at fluctuating GDP rates of China but besides of many other universe economic systems with fluctuating GDP rates such as India. The writer argues that civilization alterations as a effect of economic development, and some states develop faster than others ( Budeva and Mullen, 2014 ) . However this statement in my point of position is non wholly true as in my sentiment non merely civilization gets influenced by economic development but civilization besides influences economic development. As a state which scores high on self look in comparing to endurance will by and large hold a batch more little investors and enterprisers will be much more willing to take hazards to raise themselves to a criterion of better life thereby forcing the wheel of economic growing in that state. However a state driven by more traditional cultural values will look for safety in every investing and concern dealing they make, and as a consequence may non take appropriate timely hazards and may free out on chances to increase net income borders. In support of my statement â€Å"The extent of corruptness besides varies aggressively bet ween different states and different fiscal civilizations, and this can do profound difference to economic performance.† ( Sen, 2008 ) . Amartya sen in his article civilization and development besides talks about a great sociologist Max Webber’s thesis on the important function of Protestants moralss on in the successful development of a capitalist industrial economic system. The writer besides assumes, people will be more immune to cultural alterations than economic development the 3rd hypotheses is: H3 Changes in economic development will ensue in motion of states across sections more frequently than alterations in national civilization. The consequences of this research finds this hypotheses to be true as a seeable alteration in state bunch can be seen over the decennary based on economic development as the bases of cleavage. Shifts in state constellating with economic growing, as base is much more in comparing to constellating on the bases of civilization. The writer argues that civilization may alter easy, in incremental stairss but it does alteration. The writer argues that alteration in civilization is triggered by the economic system. In the last hypotheses of this research the writer assumes that with the economic development, civilization besides changes, and this leads to reconstituting in sections that we obtain from one period to the other, based on this the concluding hypotheses of this research is: H4 Countries that move from developing economic systems to higher income position will see cultural alterations ensuing in changed cleavage forms. The consequences of this research shows that merely two states show a displacement in state constellating based on cultural factors whereas for state constellating based on economic factors there were a batch more alterations. Thus we can state that cultural factors change really easy in comparing to economic factors. Besides the two states Czech democracy and Spain which changed state sections moved off from economically backward state and became portion of bunchs of economically advanced states illustration Spain joins the section with other European states. As these two states moved from less developed state bunch to a good developed one economically a considerable displacement can be seen in there constellating with civilization as the bunch base. This proves the above stated hypotheses. The sample used in this research paper by the writer includes states surveyed by WVS in both 1990-1991 moving ridge and 1999-2001. The initial sample covered a sum of 34 states but three of them were eliminated due to losing informations and besides west Germany and east Germany is treated as one. The sample used in my sentiment is thorough in itself and can besides be assessed by looking at the consequences of this research paper as it includes states runing variedly in economic development with gross national income ( GNI ) per capita ranging from 380 dollars ( India ) to Sweden with GNI 34,280 dollars. The sample is non merely thorough of economically varied states but besides covers a full spectrum culturally varied 1s ; it covers states all the manner from Japan and Sweden which score high on secular rational values to states like Ireland and Chile. However, one can reason though the study samples used in the WVS survey’s is big and thorough but the figure of states s a whole is little. The writer tries to warrant his pick of utilizing this little figure of states due to fiting demands across two periods and losing informations. Thus we can state that the sample used in this research paper is equal and good informed about the assorted dimensions. But it is deserving giving a idea that had the figure of states used in this research been much more than it is right now, what consequence it would had on the current findings of the research? Is at that place a possibility that some of the hypotheses in the research would hold been dismissed? From the above analysis of the research article we can state that it covers merely a little figure of states due in this research can be seen as one of the restrictions of this research. Besides as secondary beginning of information is used to transport out this research the fact that handiness of economic informations of the states is much more in comparing to the cultural informations and no specific step is present to verify whatever sum of cultural informations is available, could hold lead to some divergences in the consequences of this research matching to the usage of civilization as the base of state bunch. Besides this there is a deficiency of theoretical bases to steer the choice of variables and development of sections. And in conclusion categorization of states on the footing of state sections provides really weak indexs of marketing behaviour in a state. ( Wind and Douglas, 1972 ) . This is because every person is different and generalisation of consumers so widely on the footing of state can supply merely a glance of the expected consumer behaviour in that state. On the other manus this research has some really positive penetrations First, this research makes it possible to prove whether cultural values alter under the influence of certain environmental forces such as economic development. Second, this research piece fills the spread in old literature. The writer explains in the literature reappraisal that traditional researches on international selling cleavage have been criticized for concentrating on economic and cultural variables individually and non on both together. â€Å"a successful cleavage program must bring forth market sections which meet the four basic criteria† sustainability is one of them ( Goyat, 2011 ) . The longitudinal analysis of this research has the possible to cover the sustainability of these two factors and besides tests the kineticss of these two factors overtime. Besides this research peace examines market cleavage utilizing both these bases together and besides tries to happen a nexus between the two. Third, critically it can be stated that demographic may turn out as good bases of cleavage but the mind of the consumers play a important function in finding consumer behaviour. Something to believe about Every consumer has particular demands from the merchandises and services he/she consumes. Segmenting market every bit widely as state sections and generalising even those sections by grouping states with certain economic and cultural factors therefore poses a inquiry whether such broad cleavage would really turn out utile in guaranting an organization’s selling success? If yes, to what extent? Mentions 1. Budeva, D. , G. A ; Mullen, M. , R. 2014, International market cleavage,European Journal of Marketing, vol. 48, no. 7, pp. 1209-1238. 2. Goyat, S. ( 2011 ) The footing of market cleavage: a critical reappraisal of literature, European Journal of Business and Management, Vol3, No.9, 2011, pp.45-54 3. Sen, A. ( 2008 ) ‘Culture and Development’ , [ Online ] , Available at hypertext transfer protocol: //www.scribd.com/doc/6699222/Culture-Development-by-Amartya-Sen. [ Accessed: 1 November 2014 ] . 4. Wind, Y. A ; Douglas, S.P. 1972, International market cleavage,European Journal of Marketing, vol. 6, no. 1, pp. 17-25.

A Simple Guide to Global Climate Change

A Simple Guide to Global Climate Change A discussion of global climate change, also called global warming, can get very complicated very quickly. Fortunately, it can be explained rather simply. Here are the basics you need to know about climate change: Warmer Land and Sea The climate has warmed and cooled many times during Earth’s geological history, over millions of years. However, the global increase in mean temperature we have observed in the last decades has been both unusually rapid and quite large. It translates to warmer  air  temperatures and warmer sea water almost everywhere on Earth. Less Ice, LessSnow This increase in temperatures has led to increased melting of most of the world’s glaciers. In addition, the thick  Greenland and Antarctica ice sheets are losing volume, and sea ice covers an increasingly small portion of the Arctic while also getting thinner. The winter snow cover in most areas of the U.S. is thinner and does not last as long over the winter. Sea levels are rising, both because of the melting ice, and because warmer water expands and takes up more space. Less Predictable Weather While the word climate refers to long-term statistics on many aspects of temperature and precipitation, weather is a more immediate phenomenon, and is what we feel outside everyday. Global climate change is transforming our experience of weather events in different ways depending on where we live. Common changes include more frequent heavy rain events, regular winter thaws, or persistent droughts. All About the Greenhouse Effect Human activities release in the atmosphere many gases that create a greenhouse effect. Greenhouse gases hold back the sun’s energy that had been reflected by Earth’s surface. This heat is then redirected towards the ground, increasing temperatures. Most of the observed warming can be attributed to these gases. How Are Greenhouse Gas Produced? The most important greenhouse gases are carbon dioxide and methane. They are released when we extract, process, and burn fossil fuels such as coal, oil, and natural gas for electricity, manufacturing, and transportation. These gases are also produced during industrial activities, when we clear land for housing and farming, and during some agricultural activities. Are Sun Cycles to Blame? The Earth’s surface temperature rises and falls with slight changes during natural sun cycles. However, these solar cycles and the changes they produce are well understood and much less significant than those driven by greenhouse gases. Global Warming Consequences The consequences of global warming include more frequent coastal flooding, heat waves, extreme precipitation events, food insecurity, and urban vulnerability. The global warming consequences are being felt (and will be felt) differently in different parts of the world. Global climate change often affects more those who do not have the economic means to develop ways to adapt to the changes. Of course, climate change affect not only humans but the rest of the living world as well.   Global warming has few positive consequences. Gains in agricultural production, often cited as positive, are easily offset by increases in pest problems (including invasive species), droughts, and severe weather events. We can respond by mitigating global warming, which is to reduce it by curbing greenhouse gas emissions. We can also capture carbon dioxide, the most abundant greenhouse gas, out of the atmosphere and store it safely on earth. We can, in addition, adapt by investing in infrastructure, transportation, and agriculture in order to continue living with the inevitable changes brought by global warming.    What Can You Do? Most importantly, reduce your greenhouse gas emissions, whether you contribute as an individual or as a business owner.

Not yet chosen Essay Example | Topics and Well Written Essays - 500 words

Not yet chosen - Essay Example She also argues that a person can be Utilitarian in his beliefs, reflecting the loving saint or a Kantian who on the other hand manifests the rational saint. In addition, the writer displays to the view of the readers several real-life examples of what may be considered as saints. The argument of Wolf is valid because she did not simply make a conclusion but took one which could really make her readers reconsider their perceptions about moral saints. She validates her argument by defining what a moral saint is and further expounds by dissecting what loving and rational saints are. Then, she lets her readers take a look on the lives of people such as Katharine Hepburn, Paul Newman, Natasha Rostov and Lambert Strether, people who are known for some characteristics which may not all be morally regarded but at the same time not considered immoral as well. She suggests that people choose to appreciate them and become like them as compared to the morally perfect characters. This is because she says that when one turns his eyes â€Å"toward lives that are dominated by explicitly moral commitments, one finds one’s self relived at the discovery of idiosyncrasies or eccentricities not quite in line with the picture of moral

BP Case Essay Example | Topics and Well Written Essays - 750 words

BP Case - Essay Example As a result, he outsourced and collaborated with Burmah Oil Company. Together, the two companies made their first successful oil discovery in 1908. Numerous transformations and ownership details alterations followed this incidence. During this stage, the name was Anglo-Persian Company. The British government secured several shares, propelling the company’s progress (Kim and Marques 1). The British influenced the initial interest of the company. The primarily aim for searching and mining of oil was the need to fuel British aircrafts and vehicles in the world war I and probable future wars (Kim and Marques 2). Claims that the company neglected workers’ safety were common during the early stage in the company’s development. The manual workers and the surrounding communities experienced food shortage and health crises despite establishing the largest oil refinery in Iran, and becoming a superior fuel supplier to the Allied forces in Second World War. The infrastructu re remained a concern for the community, while the company, now referred as Anglo-Iranian Oil Company (AIOC), played â€Å"a blind eye†. The failing national trust made the Iranian government to kick out the company. Following a coup, the AIOC returned and rebranded to British Petroleum (BP) (Kim and Marques 7) After its come back, the Middle East public still resented the company despite establishing environmental-friendly oil pipeline-network to several refineries. The pressure mounted until BP finally decided to take action. It rebranded the logo from British Petroleum to Beyond Petroleum and the management swore to explore other eco-friendly energy sources as a new measure of conserving the environment. However, the pledges of transformation did not reflect in the ensuing BP operations. A number of separate accidental disasters followed until the most recent disaster, Oil Spill in the Gulf of Mexico, 2010 (Kim and Marques 1-7). Communication process A strong internal comm unication system reassures the public and makes them confident ambassadors of the organization. The principles outlined below establish effective internal communication processes and systems according to the professional analysis. The surveys check on employee’s views, interests and opinions. The management will not establish system, rules and policies that will effectively enhance internal communication unless it understands its staff accordingly. Fulfilling promises The management should ensure that promises made to the staff are met in time. This reduces the risk of losing trust in the employees that ultimately leads to reduced regard for official or upstream communication. Celebrating success and communicating the brands’ value. Some employee performs their tasks devoid of motivation. These staff members do not believe in the organizations goals. Consequently, they may create a negative attitude in other staff members. Awarding members who perform exceptionally sho ws that the firm is focused. Communication diversification Diversification involves incorporating other communication channels and forms that differ from usual ones. For example, the management team may take tea with the subordinate staff to improve informal communication and interaction within organization. This process eventually promotes motivation and confidence among workers. Reassuring the staff Reassuring the staff especially when the media attacks the organization is vital.

Bays by Rick Moody Essay Example | Topics and Well Written Essays - 1250 words

Bays by Rick Moody - Essay Example This set of teenage voices is heard from the very beginning of the story: â€Å"Boys enter the house, boys enter the house. Boys, and with them the ideas of boys (ideas leaden, reductive, inflexible), enter the house. Boys, two of them, wound into hospital packaging, boys with infant pattern baldness, slung in the arms of parents, boys dreaming of breasts, enter the house† (Moody, p. 196). On the one hand, it may seem that the story represents as set of actions taken by boys. There is a progress of a boy’s life: from his childhood to teenage years and adult years. â€Å"The boys enter the house† and this phrase becomes an integral element of the story. Relations between two brothers are rather challenging and it is interesting for the readers to follow the development of emotional and psychological inner worlds of the boys. Boys enter the house Moreover, the author manages to catch up the emotions of boys and transfers inner peculiarities of boys with the help of apt lexical expressions. There is a masterful transfer of the boys’ emotions. It can be seen on the example the boys change their attitude to their sister: from a cruel jockeying to sympathy. She is ill with cancer and it is very hard for them to support her. We can see the importance of imagery used by Rick Moody. His masterful technique is perfectly presented to the readers, because he manages to describe the whole life span of boys and finally â€Å"boys, no longer boys, exit† (Moody, p. 199). There is an interesting style of Moody and his language techniques, though simple, are appealing for the emotions of the readers. A simplistic and naturalistic narration of Moody can be compared with the manner of Hemingway’s manner of narration. Language is used by these writers for language. In reality, Moody shows to the reader the way a person is growing up, when a person is changing with the years and enters their house as another person. Boys in the process of th eir growing up are â€Å"ghostly afterimages of younger selves, fleeting images of sneakers dashing up a staircase; soggy towels on the floor of the bathroom; blue jeans coiled like asps in the basin of the washing machine† (Moody, p. 197). The only proof, which shows a writer’s transformation, is his usage of pronouns: at first, he uses â€Å"one† then he uses â€Å"you†. From a formal approach that represents vague relations among boys to a more tolerant approach, which describes definite relations among boys and their families? A sense of energy in human lives There is a sense of transformation and a spirit of energy and motion. It seems as if Moody follows the principle of successful story writing: from the very beginning the writers choose the theme they know and write about it from different points of view and thus these writers find out something new about a chosen topic in the process of their writing. Therefore, Moody wrote about the process more than about the consequences. For him a process of growing up is a process of an individual’s transformation, it is not a set of some static episodes; a process of growing up is a dynamical process and it is very interesting to focus on the ways this process happens and an individual is being subjected to inner transformations under the influence of the world or relations with other people. Rick Moody makes literary emphasis by using repetition. This technique implies the necessity to reiterate occurrence of some images. The characters of boys reflect both

Obesity in American Children Research Paper Example | Topics and Well Written Essays - 2500 words

Obesity in American Children - Research Paper Example 1140). Available evidence in indicates that statistics of childhood and teenage-hood obesity have more than tripled since 1980 and the prevalence does not appear to be showing any significant downward momentum (Wojcicki and Heyman 1457). Almost a third of 2 year-old children are currently overweight or obese with an increased likelihood exposure to cardiovascular disease and diabetes, of hospitalization and a subsequent diagnosis with a mental, bone and joint disorders than non-obese children (Thompson and Wolf 189). Worse still, the causative effects of obesity not only harms millions of Americans healthwise, but concurrently bulges out annual health care costs with little results—more than one quarter of America’s health care budget is devoted to obesity related health issues (Finkelstein and Fiebelkorn 223). The above notwithstanding, the problem stands with worse consequences for a society regarded as a front-runner in nearly every sphere of influence, technology in clusive; overweight children adolescents graduate to adulthood with all the health complications that accompany obesity. What is this obesity anyway? Are there chances of saving a generation whose lives apparently hangs on the pendulum? This paper investigates the impact that obesity on American Children—a disease now considered of epidemic proportions, with regard to its prevalence rates, the contributing factors, the health complications and the possible routes for preventive measures. Across section of epidemiological studies define obesity based on body mass index (BMI). It thus refers to a chronic, complex condition characterized by an excess amount body fat/adipose tissue relative to lean body mass with a resultant effect of â€Å"caloric imbalance†Ã¢â‚¬â€too little calories used in relation to the amount consumed (Daniels, et al 1999). Noteworthy, the amount of body fat consumed and those for subsequent usage are affected by various genetic makeup, behavioral i nteractions as well as environmental factors. More generally, while the causes of obesity may genetically linked, many of them the causes are behaviorally and environmentally conditioned and are remediable with correct child upbringing. The World Health Organization (W.H.O.), The Centers for Disease Control (CDC, Surgeon General, The National Institute of Health (N.I.H.) among other healthcare monitoring organizations, all now recognizes obesity as a major health issue that is in its prime levels of concern in the United States. Even though statistical increases in obesity have been somewhat similar in the industrialized world, the United States’ levels ranks among the highest the world over. The country has witnessed the estimates steadily increase from 13 percentage points in 1962 towards 19.4, 24.5, 26.6, 33.8 percentage points in 1997, 2004, 2007 and 2008 respectively (National Center for Health Statistics par 11-14). Overall, the prevalence has increased by a whopping 33 percent in the last decade alone with an ever burgeoning research evidence indicative of a direct relation between an increased in the mortality rate and the exacerbative effects of obesity (Fontaine, et al. 190). As insinuated above, the root cause of obesity can be tracked to

Police Recruitment and Screening of Job Applicants Essay

Police Recruitment and Screening of Job Applicants - Essay Example As touching citizenship, the candidate can be considered legible by birth, naturalization, permanent residency or asylum status. The case law Foley v. Connelie (1977) shows that rational reason for requirement of citizenship may suffice. The age of the applicant is expected to range from 21 to 36. The candidate is also required to have 20/20 vision and have body weight that falls between 148 and 204 pounds. As touching education, the department or field the candidate has applied for will stipulate the educational standards expected of the candidate (Sanders, 129-30). It is obvious that the Multiple Hurdle Approach brings with it, several legal issues. At a casual glance, the Multiple Hurdle Approach appears to flout the values enshrined in the Equal Employment Opportunity Act (EEOA, also known as Executive Order 11246): the latter hinders specific federal subcontractors and contractors from exercising discrimination in employment on the basis of color, race, sex, religion or nationality, while the former premises legibility for jobs on meeting specific hurdles. However, the Multiple Hurdle Approach does not breach the EEO Act if it is used in enforcing desired standards and not discriminating against candidates. One of the ways the Multiple Hurdle Approach is carried out without the contravention of the EEO Act is to use and observe the minimum standards that are related to the job requirements. The import of this is that failing to use the minimum standards will be tantamount to subjecting candidates for tests that are more difficult or complex than the job itself (Sanders, 144-7). As the chief of a department with limited resources allowing for the use of only one recruitment test to select officers, I would use aptitude test. This is because, aptitude test factors intelligence and cognitive skills. Since aptitude test is

Capital Punishment Essay Example | Topics and Well Written Essays - 1000 words - 7

Capital Punishment - Essay Example The other strong reason to oppose capital punishment is that it infringes the most basic human right: the right to life. Critiques of capital punishment have always questioned the morality in correcting a wrong with a wrong. Even though the supporters of the death penalty argue that it deters people from committing serious offenses, this claim is far from the truth. The death penalty is indeed a perpetuation of murder in the society. How right is it to appeal to a person not to killing by killing? Capital punishment has no moral dimension as serves to inculcate the most vicious vice in the society: murder. The death penalty violates people’s right to life.Apart from the deterrent factor, many people in support of capital punishment argue that it is a majority view so capital punishment must continue. It is correct that majority of the population supports capital punishment as is evident in the poll survey done by Pew Research Center. The survey was conducted between November 9 and November 14 in 2011 and 2001 adults responded to this survey and 62% supported the death penalty for homicides. In 1996, 78% respondents favored the death penalty and for last 4 decades, the public opinion has consistently remained in favor of capital punishment. Based on these results, one can argue that capital punishment is essential in fostering a moral society. Perhaps, in the mind of people, capital punishment acts as a deterrent for people not to commit the crime; otherwise, criminals will become fearless and commit more crimes.

Police Recruitment and Screening of Job Applicants Essay

Police Recruitment and Screening of Job Applicants - Essay Example As touching citizenship, the candidate can be considered legible by birth, naturalization, permanent residency or asylum status. The case law Foley v. Connelie (1977) shows that rational reason for requirement of citizenship may suffice. The age of the applicant is expected to range from 21 to 36. The candidate is also required to have 20/20 vision and have body weight that falls between 148 and 204 pounds. As touching education, the department or field the candidate has applied for will stipulate the educational standards expected of the candidate (Sanders, 129-30). It is obvious that the Multiple Hurdle Approach brings with it, several legal issues. At a casual glance, the Multiple Hurdle Approach appears to flout the values enshrined in the Equal Employment Opportunity Act (EEOA, also known as Executive Order 11246): the latter hinders specific federal subcontractors and contractors from exercising discrimination in employment on the basis of color, race, sex, religion or nationality, while the former premises legibility for jobs on meeting specific hurdles. However, the Multiple Hurdle Approach does not breach the EEO Act if it is used in enforcing desired standards and not discriminating against candidates. One of the ways the Multiple Hurdle Approach is carried out without the contravention of the EEO Act is to use and observe the minimum standards that are related to the job requirements. The import of this is that failing to use the minimum standards will be tantamount to subjecting candidates for tests that are more difficult or complex than the job itself (Sanders, 144-7). As the chief of a department with limited resources allowing for the use of only one recruitment test to select officers, I would use aptitude test. This is because, aptitude test factors intelligence and cognitive skills. Since aptitude test is

Use of English Essay Example for Free

Use of English Essay I. Fill each of the numbered blanks in the following text. Use only one word in each space. (15 points) In a major breakthrough in diving, scientists have developed an artificial gill capable 1 obtaining oxygen 2sea water. The question of 3. fish breathe puzzled man for centuries. Now, fortunately, a team of chemists, physicists and mathematicians at Tokyo University have built two forms of artificial gill, which imitate the breathing method used 4.. fish. They are also developing a lightweight version 5. could be worn on the back. They expect that the first model will be 6.for human trials within three years and could be7 .. sale in the shops within five to ten years. Fish transfer oxygen directly to the blood, and the artificial gill will be 8. to transfer oxygen through a mouthpiece into human lungs. This process of taking oxygen 9 of water occurs through the ultra-thin surface of hundreds of fine, hollow threads. As water streams over them, the dissolved oxygen in10 . passes through to become a breathable gas. At the moment, the human gill has a 10-litre volume, 11.. has to be halved to produce a machine small 12.to be commercially successful. In 13..to this, the team is optimistic, believing it will have huge value both for commercial and leisure purposes 14.. it will let people dive, in shallow water, for as 15as they like. II. Read the text below and use the word given in the brackets to form words that fit in the gaps. (10 points) There has been much debate in recent times about when young people should take up a second language. This has been especially fuelled in recent times by the increasing 1.(important) placed on the English language. It is now commonplace to see parents providing a substantial amount of 2.(funds) on additional tuition on language lessons to give their children every 3.(competition) edge. In the past decade, language institutes have sprung up in 4 ..(number) urban centres, all claiming to provide rapid 5.(advance) in English. There has been a push by many parents to expose their children to English in their 6..(formation) years. This, many claim, will make the language more 7(instinct) and ensure that all pronunciation errors can be avoided. There is some evidence which points to youngsters who have been raised in 8(language) families, where the language spoken at home is different to the one that they 9..(conversation) with in their external environment. While these children can switch between two languages with greater 10.(easy) it remains to be seen whether this is advantageous when learning additional languages. III. Complete the second sentence so that it has a similar meaning to the first sentence, using the word given. Do not change the word given. You must use between 3 and 8 words including the word given. (15 points) 1. When I realised what had happend, I became quite afraid. OVERCOME I when I worked out what had occurred.[pic] 2. It looks as if hes forgotten about the meeting again. TO He seems. about the meeting again. 3. You can see that they made a big effort with the school play. DEAL You can see that. into the school play. 4.You have to work here for two years before they consider you for promotion BEEN They will consider you for promotion.for two years. 5. It was a bad idea to turn up unexpectedly without calling first. BLUE You shouldwithout calling first. IV. Find one word which is appropriate for all three gaps in each of the following sentences. (10 points) 1. We were aiming to raise one million euros for charity, but we†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.short by quite a long way. I did a survey online and it said that I†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.into the category of people who should consider a career change. Jane seemed confident going into the interview, but then she†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦to pieces and made a complete mess of it. 2. I don’t like parties because I’ve never been good at†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.talk. I wish you wouldn’t try to make me look †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..in front of other people. We sat up chatting into the†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦hours. 3. I’m planning to go to the funeral, just to†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..my last respect. I was surprised when Caleb said I looked nice because he doesn’t usually †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.me compliments. I might not have a lot of money, but I always make sure I †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦my way. 4. There’s no†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.for believing that the Queen is going to abdicate. She is only working here on a temporary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ We chose Turkey on the†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.that it’s much cheaper than Greece. 5. We hope it won’t be too long before we start a †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. My dad thought that the whole thing reflected badly on the†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦name. Our dog’s got a great personality and we all treat her like one of the†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..

A Study On The Social Policy Social Policy Essay

A Study On The Social Policy Social Policy Essay One definition of social policy is the legal framework from within which society, or in our sphere, medical professionals operate. In the UK social policy mainly consists of Acts of Parliament, although there is also an element of Common Law (laws that are made by the courts) and Ministerial Instruments (Instructions from Ministers that instruct). It is worth noting that all social policy that is passed is within the context of the UK being a western democracy and as part of the EU. The notion of western democracy is important. Parliament does not just pass legislation, it attempts to pass legislation that is either in the short term or long term interests of the electorate, us! We elect and lobby MPs, governments are formed and Bills are introduced and discussed in both Houses. In addition we join pressure groups and professional associations that attempt to exert influence on the legislative process. One of consequences of legislation is that society begins to work on behalf of individuals. John Locke introduced the idea of a Social Contract the relationship between the state and the individual; the idea that the state should provide a minimum standard of living for the individual. Poor Laws were introduced as far Back as 1536 an attempt by the state to provide work for the individual. Laissez Faire the idea that market forces should prevail was being questioned, Charities, the church and philanthropists began to provide for people. Samuel Greg, for example, founded Styal Mill in Cheshire, an industrial work place, but he also took in children and trained them to work in the mill as well as providing quality housing and health care provision for his workers. This approach took a while to bed in bed other captains of industry began to see the advantages of treating their employees with compassion and soon began to lobby government to organise this new interventionist approach t o society. In 1870 the Forster Act was passed, this was the turning point the state took responsibility for education for children between the ages of 5 and 12. Further changes to the education, pensions and benefits systems were introduced over the next 80 years but the main raft of social policies were introduced after WWII. During WWII William Beveridge conducted an audit into the state of the nation. He toured the country and was astonished with what he found. Britain was not a country fit for heroes. Change was needed. He identified 5 great evils: Want, Ignorance, Squalor, Disease and Idleness. Together these evils prevented Britain realising its potential, they were a cancer evident in the fabric of society. Together they negated any notions of meritocracy. With the end of WWII came great optimism, a new post modern society was the vision. Politicians saw their roles as architects of such a society. In July 1947 The Welfare State was officially launched. It aimed to provide a safety net for the population, to intervene in peoples lives and to provide where and when needed. The days of Laissez Faire were over the state would provide. The Welfare State also aimed to eradicate the 5 great evils in the following ways Want: A universal benefits system was introduced. No longer were those in poverty forced to go cap in hand to the church, family members or charities. Many benefits were not means tested they were universal, e.g. Child benefit is paid to all mothers irrespective of income. Ignorance: The Tri-partite system was introduced as a result of the Bulter Education Act 1944. All students sat the 11+ and the result of this exam determined what school they then attended; Grammar School, Secondary Modern Schools, or Secondary Technical Schools. All students attended school until the age of 15 and it was free. Squalor: Squalor means absolute and systemic poverty that is exacerbated by appalling living conditions, e.g. the Gorbals Tenements in Glasgow or the Victorian slums in many industrial cities e.g. Burnley, which were described as, crowded, one of the most filthy and one of the most unhealthy villages P144 Briggs. In addition there was the opportunity that was created by the bombings of the major cities during WWII. People needed housing and needed it fast. The result was The New Towns Act that were passed by Parliament in 1946. It enabled local authorities to build completely new towns in the following areas: England; Basildon, Bracknell, Corby, Harlow, Hatfield, Hemel Hempstead, Milton Keyes, Newton Aycliffe, Peterlee, Redditch, Runcorn, Skelmersdale, Stevenage, Telford, Washington, and Welwyn Garden City. Idleness: People faced crippling unemployment. The Great Depression started in 1929 in the US but continued well into the 1930s and 1940, real economic activity only came as a result of WWII. People needed jobs and the government proposed a policy called Jobs For All. Everyone who needed / wanted a job would be given a job by the government. This was relatively easy to achieve as the welfare state saw a massive building programme and subsequent job in health, education, benefits, etc. The following graph show unemployment rates since WWII: Disease: The government introduced the national Health System in 1947, for the 1st time ever all people had access to free GPs, Hospital care, midwives, Dentists, Opticians etc. Prescriptions were free, inoculations were given, the old killers; TB, Polio, etc were virtually eradicated. Infant mortality rates dropped, life expectance rose and it appeared that the initial spending by the state could be reduced as people were becoming dramatically healthier. All of the above was free at the point of access. The Welfare State was paid for initially by government borrowing and National Insurance contributions. One of the remarkable things about the Welfare State is that is saw the origins of Consensus Politics. Consensus Politics can be defined as the phrase used to describe the practice of government in Britain between 1945 and 1979. The phenomenon was observed by political scientists and media commentators; Britains two major political parties, the Conservative Party and Labour Party, were in agreement, or consensus, over certain basic government policies in the decades after World War II. The introduction of fundamental changes in government responsibility, such as the welfare state, the national health service (NHS), and widespread nationalization of industry, were effectively unchallenged by either party. Essentially this means that regardless of who was in power from 1945 to the mid 1970s both parties agreed to the broad principles of the Welfare State, Interventionism and State Control of Industry. Governments strived to be philanthropic in their nature, to support people, to enable people to realise their potential. Britain strived to become more meritocratic in nature. No longer would it be the case that people were given jobs due to their family, with a free education system according to, age, aptitude and ability theoretically anyone could rise from the lowest social class to the top jobs in society, John Prescott being a relatively good example of where this has been the case. What led to the end of consensus politics is a matter of debate. James Callaghans Great Debate Speech at Ruskin College Oxford is cited as a turning point. Essentially he asked the questions: what has the Welfare state achieved thus far and, more importantly, what is the future? Here both main parties went their separate ways. Thatcher was elected in 1979 and with her came politics of the market and the New Right. During the 1980 Labour wet left on the political spectrum Thatcher sold off the Industrialised industries, she also introduced the broad principles of the market into the various parts of the Welfare State. This policy is know as markedization. Essentially the five major components of the Welfare State were re-orientated in way to create a more flexible workforce, and a way where the principles of the market were the most important. The important policies that were introduced during this time were: Education: The Educational Reform Act 1988 introduced OFSTED, League tables, GM schools, competition between schools. Passing exams became more important that gaining an education. Health: Ken Clarkes mainly effective reforms. Health authorities were now purchasers buying broad block contracts from hospitals. Regional authorities took strategic decisions. Costs became more transparent; the one error was allowing competition on price. To ginger up the market, keen GPs held their own budgets to buy faster services for their patients, creating an unfair two-tier system. But this was a purely internal market with no private involvement and all cash staying in the NHS. The Guardian 7th October 2005 Housing: Council homes were sold off by Thatcher at greatly reduced rates, thus creating a need for more social housing and also a raft of new middle class propertied people who now may well vote Conservative. At its simplest, if the Welfare State were a safety net suspended beneath society to help people bounce back into work, affluence etc, the safety net was lowered, people would have to look after themselves again. The days of Big Interventionist Government were over as epitomised by Thatchers quote in 1987: I think weve been through a period where too many people have been given to understand that if they have a problem, its the governments job to cope with it. I have a problem, Ill get a grant. Im homeless, the government must house me. Theyre casting their problem on society. And, you know, there is no such thing as society. There are individual men and women, and there are families. And no government can do anything except through people, and people must look to themselves first. Its our duty to look after ourselves and then, also to look after our neighbour. People have got the entitlements too much in mind, without the obligations. Theres no such thing as entitlement, unless some one has first met an obligation. The New right dominated through to 1997. Blaire was elected on May 2nd 1997, at the celebration party they played d-ream things can only get better. http://www.youtube.com/watch?v=RHXA5GykEbw it appeared to be the start of a brave new era, underpinned by Giddens Third Way, neither left wing or right wing politics but a realistic and pragmatic combination of both and a smattering of blue skies thinking the challenging of paradigms. Thirteen years later, subsequent elections, wars in Iraq, sleaze and MPs and it would appear that there was very little difference between Thatcher, Major, Blaire or Brown. All we have seen is the consensus politics after WWII replaced with neo-consensus politics that is to the right of the political spectrum. At the very least politicians campaign in poetry and govern in prose, to be frank they are at least disingenuous, at worse they are mere puppets. The Marxist model of power advocates that power resides in the hands of the bourgeoisie, Britain is not a meritocracy of a democracy, and such notions are illusions perpetuated by the bourgeoisie to perpetuate false class consciousness. All the welfare state actually achieves is a proletariat who are educated, housed and healthy enough to be exploited by the bourgeoisie in the capitalist means of production. Politicians merely manage the affairs of the bourgeoisie. All legislation that has ever been passes is initially in the interests of the bourgeoisie. The welfare state for example is not some altruistic gift from government it is actually paid for by the proletariat. If one were to consider the works of Althusser, Illich, Bowles and Gintis etc, then one might actually conclude that the welfare state is actually against the interests of the Proletariat. To conclude one could look at Britain PLC. Postmodernism would argue that NGOs and TNCs are far more influential that nations particularly small nations like the UK. What politicians do needs to be as a consequence of global factors. Young people today are competing for jobs with people in their own town as well as those from India and China and the skills that they need must reflect this fact. Future social policy will be very similar to legislation passed in other countries. This can be seen with the Health care reforms advocated by Obahma, or the educational policies in operation in Australia, we are becoming similar, globalization is happening, IT is creating a homogenous mass. Biography http://www.manchester2002-uk.com/history/victorian/quarrybankmill.html Sociology in Focus. Haralambos. 7th Edition. 2008 http://en.wikipedia.org/wiki/Elementary_Education_Act_1870 Social Insurance and Allied Services. Sir William Beveridge. 1942. http://en.wikipedia.org/wiki/Education_Act_1944 http://en.wikipedia.org/wiki/Gorbals Victorian Cities by Asia Briggs 1993. http://www.budget.gov.au/2004-05/bp1/image/bst4-1.gif http://www.guardian.co.uk/politics/2005/oct/07/publicservices.health Giddens: The Third Way. The Renewal of Social Democracy. 1998

Tis: A Memoir Frank McCourt Essay -- English Literature

Tis': A Memoir Frank McCourt Tis' by the Irish born author, Frank McCourt retells his life as a young immigrant making his way in New York City. He wants to succeed in the land of opportunities however, he is dashed by the reality that an Irishman who has rotten teeth, bad eyes, and no high school diploma has no real chance. He finds himself in the lowest of jobs, scrubbing the lobby of a swanky hotel. I am going to discuss the mental effect poverty has on McCourt in Tis. The American way of life make Frank feel like an outsider. In Ireland, everyone was an equal and they all struggled together. However, across the water, there are girls with tanned legs and boys with broad football shoulders and pearly white teeth. Frank did not even dare open his mouth for fear of being laughed at for his appalling dental hygiene. Tis is more about the emotional side of poverty Frank is still poor - he describes cheese sandwiches as a delicacy - but he is no longer at risk of dying from starvation. He generally finds places to sleep and food to eat He wants the comfort a...

Voice Recognition Software: Comparison and Recommendations :: essays research papers

Voice Recognition Software: Comparison and Recommendations Use of voice recognition software is under consideration by medical office administrators nationally. Administrators have long searched for alternatives to the expense, error rate, and record-completion delays associated with conventional transcription. It is no wonder that, with the recent advances in voice recognition software, medical transciptionists are looking at this emerging technology as a powerful way of accomplishing essential record-keeping tasks. This report investigates four of the leading voice recognition applications to determine whether this technology has become a practical option and to determine which application is the best choice. And so that this report and further study of the software can be better understood, an introduction to the subject of voice recognition software follows. Introduction to Voice Recognition Technology Several different voice recognition products currently exist in the marketplace, and viable choices are greater in number than they were only a few years ago. Rapid changes have been fueled by the ever-increasing power and plummeting prices of desktop systems. Though room for improvement still exists, accuracy has advanced tremendously in a stunningly short time. Brief history. The first software-only dictation product for PC's, Dragon Systems' DragonDictate for Windows 1.0, using discrete speech recognition technology, was released in 1994. Discrete speech is a slow, unnatural means of dictation, requiring a pause after each and every word [11]. Two years later, IBM introduced the first continuous speech recognition software, its MedSpeak/Radiology. These systems often had five-figure price tags and required very expensive PCs. Continuous speech technology allows its users to speak naturally and conversationally, relieving much of the tedium of discrete speech dictation [11]. Dragon Systems made an enormous stride in June, 1997, when it released NaturallySpeaking, the first general-purpose continuous speech software program. Much more affordable than earlier programs, it brought the realm of continuous speech recognition to a much wider range of users. Two months later, IBM released its competing continuous speech software, ViaVoice [10]. Stringent demands. Much is demanded of speech recognition programs. Accuracy is critical, and speed is essential to any effective program. Added to these challenges are the enormous variance that exists among individual human speech patterns, pitch, rate, and inflection. These variations are an extraordinary test of the flexibility of any program. Voice recognition follows these steps: Spoken words enter a microphone. Audio is processed by the computer's sound card. The software discriminates between lower-frequency vowels and higher-frequency consonants and compares the results with phonemes, the smallest building blocks of speech. The software then compares results to groups of phonemes, and then to actual words, determining the most likely match. Contextual information is simultaneously processed in order to more accurately predict words that are most likely to be used next, such as

Case Study: Employee Retention Essay

This is a critique is based on two articles, in which addresses the issues of employee retention and suggestions for the motivation and engagement of employees in the hospitality industry. The first article is titled â€Å"Targeted employee retention: Performance-based and job-related differences in reported reasons for staying† by Hausknecht, Rodda, and Howard (2009), in which addresses the major theories to help in explaining the reason that employees stay or leave their organization, and ways to retain them. The second is titled â€Å"Terms of engagement† written by David MacLeod (2010) that presents suggest ways for motivating and engaging employees so they will want to stay. ANALYSIS OF KEY POINTS IN â€Å"TARGETED EMPLOYEE RETENTION† _Reasons employees want to stay with their company_ According to this article, the primary reason that employees stay with their employer are job satisfaction; they enjoy the work involved in serving customers. For many employees, the reasons for staying are for the extrinsic rewards such as pay, benefits and advancement opportunities. Employees want to receive fair rewards for their efforts. If these rewards are not presently found, employees may leave for other opportunities that offer greater rewards. Another factor is â€Å"constituent attachments, in the form of effective supervision and positive peer group relations,† (Hausknecht et tal, 2009, p. 3). Other incentives to retaining employees are organizational commitment and prestige. The secondary reasons are compensation, competitive wages, health benefits, retirement contributions, and incentive plans. Additional reasons for staying are â€Å"constituent attachments, organizational commitment, organizational prestige, lack of alternatives, investments,  advancement opportunities, location, organizational justice, flexible work arrangements, and non-work influences† (p.10). Companies must find ways to keep their employees satisfied so they will not want to leave. _Retention_ Retention is the most important part of a company’s approach to talent management. When organizations cannot retain high performers, its core leadership base will eventually erode as a result of losses in performance, high replacement costs, and potential talent shortages. Because of this, employers are seeking â€Å"to retain high performers and replace low performers with workers who bring greater skills and abilities to the organization† (p. 5). More important than understanding the reasons why people stay is in understanding how retention factors are different between high performers and others at different levels within the company, (p. 2). The authors suggest that organizations should adopt specific strategies retention of their most valued employees rather than those that are considered average or low performers, (p. 2). ANALYSIS OF KEY POINTS IN â€Å"TERMS OF ENGAGEMENT† _Benefits of better engagement_ The hospitality industry places certain pressures on its employees such as long hours, in which can interfere with their social life, and oftentimes having seasonal nature make it more difficult to retain good people. Engaged employees are far more likely to stay with the company than those who are disengaged. In such a highly-pressured environment as the hospitality industry, it is more difficult to more effectively assess and engage employees. According to the author, there are steps that employers can follow to help ensure employees are committed to delivering great customer experiences along with delivering longer-term growth and success, (MacLeod, 2010). _Define a clear and compelling goal_ Oftentimes employees feel that management does not clearly communicate business objectives to them, in which may give the impression that senior managers do not have a clear vision for the future of the business. That is the reason the author states the importance of communication, and having a clear vision concerning the direction of the company, the goals to achieve, and how the employee fits in to that vision, (MacLeod, 2010). On a personal level, employees want to know what those plans are and how it will affect, (MacLeod, 2010). _Involve employees_ One of the important factors to effective engagement is to involve the employees in sharing their insights into how particular issues can be addressed, such as relating to customer service issues, or how the business is promoted. It is also important to provide feedback on the points they do bring up because employees that are involved in sharing their insights tend to be more engaged in the day-to-day operations of the business, (MacLeod, 2010). _Commit to regular communication_ Whether the economic climate is strong or weak, it is important that management commit regularly to open communication by sharing information with employees throughout the year concerning the performance of the business along with any issues or challenges that they may have. By having open communications with the employees is the key to an effective employer/ employee relationship, in which builds and maintains trust, (MacLeod, 2010). SUMMARY AND OPINION Employee turnover in the hospitality industry is an issue that most business owners face. Hospitality businesses can reduce the turnover rate significantly by paying more attention to the needs of their staff because happy employees make happy customers. The analysis of the key points in the  first article; by Hausknecht, Rodda, and Howard (2009) is more about how to retain employees rather then that the reasons they quit. A primary concern for many organizations is that of retaining top talent. If organizations fail to retain their employees, it will hinder their ability to remain competitive because of a less qualified workforce. The author’s goal for this study was to generate a foundation relating to employees’ reported reasons for staying and to review â€Å"the major theories that have been advanced in the literature over the past 50 years that help explain why employees stay or quit,† (p. 2). After the hospitality industry has faced a serious challenge of retaining employees, MacLeod (2010), in his article â€Å"Terms of engagement† presents a research on the management teams of the hospitality industry. The analysis of the key points in this article was that the research presents suggestions for the motivation of employees and for employee engagement, including a clear goal, involvement of employees and analysis of behavior. The author states the importance of communicating this vision so the employees will know how this vision will personally affect them. As I read these articles, what comes to my mind is the concept of fusion; between retention high performance employees with the motivation of employees and employee engagement. If this cannot be achieved, it will continue to lead to labor turnover, which is very costly. The most important thing to remember in the hospitality industry is that the customer is number one; always. But this cannot be achieved without valuable employees who believe the same thing. Before the customer can be treated as number one, the employees must be first because happy employees lead to happy customers. References Hausknecht, J. P., Rodda, J., & Howard, M. J. (2009). Targeted employee retention: Performance-based and job-related differences in reported reasons for staying. Human Resource Management, 48(2), 269-288. MacLeod, D. (2010). _Terms of engagement_. Caterer & Hotelkeeper, 200(4618), 56-58.

Lady Macbeth is evil Essay

In my opinion, Lady Macbeth is portrayed by Shakespeare as an evil character, as she shows great ambition, she values power and wealth over human life, and she demonstrates cruelty throughout the play. Firstly, Lady Macbeth’s evil character is demonstrated by the reckless ambition she shows. ‘That no compunctious visitings of nature shake my fell purpose, nor keep peace between the effect and it!’ she states. This shows that Lady Macbeth is willing to do anything to accomplish her evil ambitions, even if it means that she has to ignore human compassion which includes her gender, as she wishes the spirits to â€Å"unsex her†, to make her less like a women and more like a man. In that period of time, women were below men in society. Being able to have such thoughts as a woman under those circumstances at that time proves that Lady Macbeth is evil and her mind is filled with the lust for high ambition. Therefore, Lady Macbeth’s evilness drives out Macbe th’s ambition to become king and murder Duncan. Additionally, the way that Lady Macbeth values power over human life also shows her evil personality, when she says, ‘Have plucked my nipple from his boneless gums and dashed the brains out’. This tells us that she would rather kill her own newborn baby by bashing his brains out, than break her own promise. Women were meant to show a soft, feminine nature in society at that time, however uses such vivid imageries, showing how hungry she is for power, and how cruel and evil she is as a female human being. This quote also tells Macbeth that he is weak and less of a man if he is unable to follow through with their plan, when she would be willing to kill her own blood, which shows the sheer force of her character that leads to Macbeth follow what she says. Furthermore, Lady Macbeth’s evilness is also demonstrated by her inhumanity, as she says, ’Why did you bring these daggers from the place? They must lie there. Go carry them and smear the sleepy grooms with blood.’ This shows that Lady Macbeth is only afraid of getting caught, but not guilty about what she has done, in addition she wants to make it seem even worse by smearing the grooms with blood and p assing the blame to innocent people. In this quote Lady Macbeth is scolding her husband for showing humanity and feeling frightened after performing a murder, which is a feeling that all normal people would have, as she finds this a cowardly behaviour, and this shows  her cold-hearted and evil nature. In conclusion, Lady Macbeth personality is expressed through her large ambition, the way that she desires power, and her cold-bloodedness. Therefore, one thinks that Lady Macbeth is evil.