Compairing the Websites of Dell Computer and Compaq Computer :: Compare Direct Marketing Websites

Compairing the Websites of Dell data processor and Compaq ComputerIn the exploding world of e-commerce, the ability of a company to rive customers using websites is critical for the companys success. The use of the website by both figurer manufacturers, Dell and Compaq, is evidence of this fact. Dell is the forerunner in the engage market maculationing of figurers to customers via the Internet. As the success of Dells marketing rise became app arent, other computer companies such as Compaq have tried to market their product rately via the Internet as well. In evaluating the Dell and Compaq computer websites, several areas had to be assessed and compared for their effectiveness in promoting the product. The four main areas include in the evaluation of the websites were the send audiences for each company, the style chosen for the website, the center of each website, and the structure of each website. However, the experience of Dell in direct marketing has allowed them to cre ate a website that is more effective for a massive customer base than the Compaq website is. The first area of evaluation was the comparison of the grade markets for both Dell and Compaq. In evaluating the Dell homepage, the target audience was driven to be businesses and government institutions. The Dell homepage contains five links to other areas of the website, iodine each for small businesses, large businesses/healthcare, education, government, and home/home office. In ripping the business into four categories, the emphasis Dell places on business customers is straightforward and identifies its target audience as predominately business and government customers. However, Dell is plainly vying for individual computer sales to homes and consumers. In addition, in examining the Dell homepage, the target audience can also be identified as customers who are users of the Internet, as Dell does not sell computers in stores. Dell is a direct retailer of computers and uses the Inter net as its primary source for customers to place orders, although Dell does allow for phone sales as well. In contrast, question of the Compaq homepage identifies the primary target audience of Compaq to be home computer users. Compaq advertises discounted computer models directly on its homepage, creating a sense that Compaq is attracting home users since home users fly the coop to shop for computer deals. Businesses on the other hand, tend to obtain their discounts by purchasing computers in bulk quantities. However, Compaq is seeking business customers as prove by its links for small and medium businesses, enterprise businesses, government institutions, and educational institutions.