Marketing Mix Strategy for John Lewis Essay Example | Topics and Well Written Essays - 4250 words

Marketing Mix Strategy for illusion Lewis - Essay ExampleObjective for gutter Lewis John Lewis is based upon ownership structure and commercial success that are unique in nature and make upon partnership reputation. Thereby, the overall documentarys of the organisation should focus upon partners, customers and profit. Partners should achieve personal satisfaction in being 1 of the members of a co-owned enterprise, employ and preserve loyal customers through their application of their continuous trust and should make suitable profit to continue commercial vitality with expectation and profit sharing among members (John Lewis, 2011). 1.1. Marketing Objectives Marketing objective will be towards the achievement of overall goals of the business. There are objectives that are related to product. John Lewis inescapably to launch more product lines either through their own brands or through collaboration with new(prenominal) brands in different parts of the world (Mesure, 2005). Pro duction cost and other costs need to be reduced so that products are affordable and competitive pricing is maintained. There are certain merchandises that permit gained steep sales volumes. Also, many of the merchandises experienced low sales volumes. Strategy needs to be essential to manage the product lines according to own brand and other brands that are associated with high and low margin. 2.0. environmental Analysis 2.1. Political Environment The government of the UK encourages the retailers to offer mix job opportunities from locally-based, flexible jobs to highly-skilled and higher-paid jobs. This industry is high with regards to staff turnover. However, the model of John Lewis ensures that the employees are loyal to the company. 2.2. Economic Environment Economical factors have the important power to affect John Lewis and Waitrose in terms of price, profit and cost. Due to financial crisis, there has been extend in the level of unemployment. This tends to affect the dem and for goods and services (Adair & Et. Al., 2009). The economic factors are at the certain power point of time, out of control of John Lewis and have its effect on the companys performance and then marketing mix can be intense. The slowdown in market will affect John Lewis in non-food category and Waitrose in food category. However, this is not under the control of the company.