Analyze the external and internal environment of the company + SOWT Case Study

Analyze the external and internal environment of the company + SOWT - Case Study Example Other partners of Zip car include the Gridlock partners and Bench mark capital. It major focus is to occupy regions that are populated and witness challenges car parking. Taxicabs also pose a great threat to the Zip car company. Zip car offers two products to consumers. These include fleet management and car sharing. The potential customers for this company are students and staffs in colleges and universities. Membership procedures involves filling of forms. The company uses an in house technology in the production of its products. This type of technology allows customers to be easily accessed without any compromise to security of vehicles. In addition, they employ a technology called radio frequency identification. This is very useful in authenticating drivers (Patrick, 3). Besides, it allows a holder to have access to a car if one holds a reservation. Further, and the radio frequency identification gives the company an opportunity to track cars when some routines are to be carried. Among these routines include inventory management; billing, and car maintained. Zipcar also has well developed software for fleet management. This has enabled Zip Car Company to manage both the public and private organizations fleet The industry environment of Zip car consists of Buyers and suppliers. The major buyers include college students and staff. There is also the category of people who would want to join the company. There is a legal procedure to be followed. They fill the required forms besides paying a legal fee (Patrick, 3). The consumers of Zip car have complemented public transit with car sharing. Public transportation is highly encouraged by consumers in the major cities where this company operates. Car sharing is very useful for trips taken away from town Zip car has many challenges to deal with. One of them is that the consumers perceive owning a car as an expensive affair. In addition, it takes a lot of time