THtruemilk

Vietnam Is gradually liberal the economy to well-come there of International trade, which create a great inducement for any Industry, Including dairy farm farm Industry, to expand production, enhance competition and better social welf ar domestic as well as foreign consumers. Dairy products offered in Vietnam foodstuff today, for that reason, become various. HTH True milk, the young and potential producer in this industry, has been well-known as a domestic firm providing high-qualified dairy products with satisfactory price.In the band new economy background, HTH True milk also bang with ever competition, plainly still not only survive but also continuously get further step In peremptory the domestic market. Fresh milk Is one of HTH groups system, and an outstanding example of HTH certain milks success in term of market share as well. To get through culprits for HTH true milks prosper and also work out some ghost for its further development, our group has managed to make some analysis of overall market, job environment, brand, customers and competitor s as well as SOOT matrix applied for the company Itself.The merchandise plan Is composed of 5 nerve centre parts Firstly, in the part of current marketing situation , market situation, product review, competitive review, distribution situation would be clarified. Secondly, SOOT analysis indicates strengths, weaknesses, threats and opportunities to help company see through where they are standing in the dairy market and make decision to deal with capitalizing on strengths, overcoming weaknesses, maximising opportunities, and eliminating any threats or turning them Into opportunities.In the next part, objectives and Issues would be mentioned. _ After that, marketing strategy including signposting, product, pricing and promotion strategy plus distribution strategy will be discussed. And based on the companys strategies, the action program is establish II. HTH True milk was established In 2009 with the financial advisor of the cuss of North Salsa commercial Joint stock.The True milk enters the mature dairy market and face with many veteran competitors. Figure Vietnamese dairy revenue from 2004-2009(unit billion VEND) (Source Hauberk securities annual report) Vietnam dairy Industry has undergo a significantly growing trend In revenue piddle the period 2004-2009 as the sales doubled to VEND 8,503 billion In 2009 as compared to the figure of VEND,084 billion in 2004.This development attracted a curing of companies to invest in this potential market, forcing HTH true milk to involve in a great competition for survival. There are about 50 dairy companies in Vietnam, mostly small and medium sized companies. The biggest competitors are Vanilla, Dutch Lady Vietnam, Nestle Vietnam, Nutrition, F & N Vietnam and Hangnails. However, the market Is very(prenominal) concentrated and 65% belong to 2 major manufacturers are Valhalla